FAMILY-OWNED HOLDING COMPANY
Where Real-World Retail Meets Real-World Engineering
Efrahm Inc is the Frahm family’s home base for multiple brands—from outdoor gear and home essentials to spices and handmade dog treats—backed by hands-on engineering experience and a focus on everyday families.
✓ FAMILY-OWNED HOLDING COMPANY
✓ RETAIL • ENGINEERING • INVESTING
✓ MULTI-BRAND RETAIL & E-COMMERCE
Our Brands & Focus
Efrahm Inc builds and operates a portfolio of Main Street businesses—from pet treats to spices and outdoor gear—each designed to serve everyday families
Handmade dog treats & pet bakery
Doodle Doo Bakery began life as Doodle Dog Bakery, a small shop focused mainly on dog treats. When the Frahm family took it over in 2020, they refreshed the brand and expanded the vision—adding more cat products and renaming it Doodle Doo Bakery to welcome all pets.
Our treats are crafted in small batches with simple, real-food ingredients you can pronounce. We focus on recipes that are fun, flavorful, and better for your pets, using ingredients like whole grains, fruits, vegetables, and quality proteins—without unnecessary artificial colors or preservatives.
Beyond treats, Doodle Doo Bakery carries toys, chews, accessories, and a growing selection of cat-friendly products so every furry family member can be included. Whether you’re shopping for a birthday pup-cake, everyday biscuits, or a new toy for your cat, our goal is to make the experience feel like a visit to your favorite neighborhood bakery—just for pets.
Organic spices, teas & pantry essentials
Discover a world of flavor with the spices, herbs, teas, and pantry staples at eHerbz Organic Spice Market—the very first store in the Efrahm Inc family. What began as an online shop grew into a full Main Street market so our business wouldn’t rely on just one channel.
At eHerbz, we focus on quality ingredients and everyday usability. You’ll find:
- Organic and specialty spices for home cooking
- Loose-leaf teas ranging from classic black and green to relaxing herbal blends
- Raw honey, specialty sugars, sea salts, and other pantry essentials
- Our own Frahm’s Family Jam, bringing the Frahm name and recipes right to your table
Many of our products are sourced from trusted partners and Michigan makers we’ve gotten to know over the years. We taste, test, and review what actually sells in our store so we can keep the shelves stocked with the flavors our customers really use.
Whether you’re a beginner cook, a seasoned home chef, or just someone who loves a good cup of tea, eHerbz has the ingredients and inspiration to make everyday meals feel a little more special. Discover the world of eHerbz—online or in-store—and bring new flavor home today.
Fishing, hunting & camping
Located in Birch Run Premium Outlets, Fritz’s Outdoor Discounts is the go-to retailer for high-quality outdoor gear at unbeatable prices. Honoring the legacy of Fritz Diedrich, Fritz’s provides everything an outdoor enthusiast needs for fishing, hunting, hiking, camping, and more.
By purchasing clearance and overstock inventory in bulk directly from manufacturers and distributors, Fritz’s is able to acquire big-name brands at deep discounts. That buying power gets passed straight to our customers through everyday low prices—often up to 50% off regular retail.
Whether you’re gearing up for your first fishing trip or restocking for the next hunting season, our team is here to help you find the right gear, at the right price, for real outdoor life
Home + Kitchen offers practical, value-focused kitchen and home essentials for everyday familie
Home + Kitchen started as Kitchen CloseOut, a destination for unbelievable deals on name-brand kitchenware and home goods. We specialized in buying closeout and excess inventory directly from manufacturers to pass dramatic savings on to our customers.
As our customer base grew, we realized the name “Kitchen CloseOut” made people think we were shutting down instead of building a long-term brand. To better reflect who we are, we rebranded as Home + Kitchen—still focused on value, but with a clearer promise: dependable, everyday essentials for real homes.
Shop an ever-changing mix of cookware, cutlery, small appliances, tableware, home décor, and more. We work hard to balance quality and price so you can outfit your kitchen and home without overspending, and our team is always happy to help you find the right piece for how your family actually lives.
Small-batch spreads made from family recipes, crafted with real fruit and garden herbs, and sold across our Efrahm Inc stores.
Frahm’s Family Jellies & Jams is our in-house line of small-batch fruit spreads, crafted to bring a little “home kitchen” comfort to every table. What started as a family recipe shared through eHerbz has grown into a full line of jams, jellies, butters, marmalades, and sauces made with ripe berries, stone fruits, and regional produce picked at its best.
Each batch is cooked in small quantities to keep the flavor bright and the texture just right—sweet, tart, and full of real fruit. Spread it on toast or scones, swirl it into yogurt, glaze meats and cheeses, or bake it into your favorite recipes.
Alongside our classic fruit spreads, we also create savory jellies and sauces made with garden herbs and spices, adding bold flavor to everyday meals. Every jar is our way of preserving a little bit of the season and sharing it with our customers.
Look for Frahm’s Family Jellies & Jams on the shelves at eHerbz and in our other stores, and bring a taste of the Frahm family pantry home with you.
Top Features
✓ Fast, secure checkout
✓ Easy shipping or in-store pickup
✓ Real support from our family team
Shop Our Brands Online
From outdoor gear and home essentials to spices and handmade dog treats, Efrahm Inc brings all of our family-run brands online. Order securely from anywhere and enjoy the same small-business service you’d expect in our stores.
Real people, real support
We’re a family business, not a call center. Reach out during business hours and you’ll talk to someone who actually knows our products and our stores.
Top Features
✓ Fast, secure checkout
✓ Easy shipping or in-store pickup
✓ Real support from our family team
Bring Real-World Engineering to Your Production Line
Efrahm Inc provides hands-on field engineering support for OEMs and manufacturers. From PLC troubleshooting and control upgrades to machine commissioning and documentation, we help keep your equipment running safely, efficiently, and on schedule
Our Customers
Ingersoll USA
Top Features
✓ On-site and remote troubleshooting support
✓ Siemens and PLC controls expertise
✓ Clear documentation & operator training